ADAM GOODRUM X CULT 2016 COLLECTION
designFARM proudly presents the AG x Cult 2016 Collection with the introduction of four new product families as well as exciting new product updates, all from acclaimed Australian designer, Adam Goodrum, in collaboration with Cult.
ADAM GOODRUM X CULT 2016 COLLECTION
Designed in response to the blurring lines between home and work, the AG x Cult 2016 Collection presents a democratic range of furniture and lighting that exudes an organic and relaxed warmth. Suitable for residential and commercial spaces, the collection includes new product families that are honest in practicality and rich in simplicity. Existing designs have also been reimagined, using new materials and finishes. Many of the new pieces showcase a technical and mechanical edge, a reflection of Cult’s investment in new tools and technologies that allow Adam Goodrum to flex his industrial design muscles and experiment with Aluminum – a versatile material with great modularity. From elegant lounge furniture to modular shelving with endless possibility, the 2016 collection is reductive in form, honest in materiality and timeless in style.
ABOUT ADAM GOODRUM
Adam Goodrum is an acclaimed designer at the forefront of the growing Australian design community. A firm believer that every environment is defined by the objects within it, Goodrum designs with the philosophy that an object must therefore justify its existence – through its story and detailing. For this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality.
Drawing inspiration from his personal experiences and surrounding natural environment, there is a story behind all of Goodrum’s designs – from the refined joinery of the ‘Molloy’ range, inspired by therare geography of the Molloy River, to the ‘Bower’ range that takes cues from the layered nests of the bowerbird. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the Idea Awards Editor’s Medal. He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini.
Please see the image gallery on the right to view the new collections. Styled by Marsha Golemac and photographed by Brooke Holm.
MOLLOY Elegantly sculptural, the ‘Molloy’ collection of dining tables, seating, shelving and coffee tables feature fluid detailing inspired by a rare act of nature. The idea for the artfully rounded joinery, where two elements meet and seamlessly become one, comes from the unusual meeting of two rivers to form the Molloy River in Western Australia – a place where Adam Goodrum and his family hand-built a holiday home. Originally a series of timber pieces, 2016 sees Goodrum extend the ‘Molloy’ collection with the launch of the ‘Molloy Modular’ range – a contemporary take on the original designs using powder-coated aluminum legs in place of timber. The use of aluminum means each piece can be individually customised in length, height and width, and can also be assembled on-site, easing the transport and installation process.
LOOM Goodrum was inspired by his mother’s love of knitting when designing the ‘Loom Sofa’ and ‘Loom Armchair’. Taking his cues from the ‘over and under’ process of weaving, the design features an exposed timber frame that is enveloped with sculptural cushions, forming an intimately comfortable cocoon. The cushions are fully removable, and can be unwrapped from the frame and washed or re-upholstered. The ‘Loom’ series is now available in a new range of Kvadrat fabrics designed by Raf Simons, including rich luxurious velvets and textured high-lanolin wools.
FAT TULIP A modern take on traditional club chair styles, the ‘Fat Tulip Sofa’ and ‘Fat Tulip Armchair’ are spectacularly comfortable show-stoppers. Strong intersecting curves create immediate graphic interest – a no-fuss design that needs no embellishment. The generously proportioned seat volumes are made with engineered foam for stability of form and comfort, and sit firmly on low-profile timber legs. Perfectly proportioned; a future classic.
PLUM With its gently scooped arm rests and arched back, ‘Plum’ is a delicately feminine easy chair suitable for small spaces thanks to its conservative footprint. Taking cues from the firm yet refined styles common in Scandinavia, ‘Plum’ combines tautly upholstered fabric or leather with elegant solid timber legs. ‘Plum’ works both on its own as a feature chair with the complimentary ‘Plum Footstool’, or as paired set for gracefully contemporary living spaces.
ARAN The timelessly luxurious ‘Aran’ range includes a bed, armchair and sofa, all which feature a unique handstitched and piped bolster detail that gives the design a layered depth. Setting new standards in the elegance of ergonomics and functionalism, the bolster forms an integrated armrest and interesting visual relief, meaning each piece looks as beautiful when seen from the rear as from front-on – an increasingly important feature due to the rise in open-plan living. The ‘Aran’ range is available in a selection of rich aniline leathers, textured woolbased Kvadrat fabrics and natural timbers.
NEST ‘Nest’ is a set of two tables that can function nested together or individually alone. Stacked, they create totemic shapes that add interest to any room. Deployed, they cantilever over sofas, beds and chairs, or simply float around a room – a space-saving and flexible alternative to a coffee table. New in 2016 is the ‘Nest Modular’ range, which offers aluminum and laminate finishes as alternatives to timber. Mix and match your set of ‘Nest’ tables from a range of powdercoated aluminium colours, laminates and timbers to create a custom configuration that suits you and your home.
PUCKER The beauty of the new ‘Pucker’ Sofa and Armchair lies in its endless modularity and unique tailoring. Born out of Adam Goodrum’s desire to break away from the blockiness and rigidity associated with modular styles, the ‘Pucker’ range is inspired by the art of dressmaking, and features a slightly curved form with a back that tapers to create an elegant central seam or ‘pucker’ detail.
See the entire range here.