BOWER BY ADAM GOODRUM X CULT
New in 2016 is the ‘Bower’ range, Goodrum’s first collection for the commercial market that includes a workpod, armchair, meeting lounge and a range of adjustable acoustic screens. With ‘Bower’ Goodrum sought to break away from the rigidity often associated with office and breakout furniture. Inspired by the rambling-style nests created by the bowerbird, the ‘Bower’ range is open, organic and gentle, bringing a natural and calm aesthetic to workplaces. The vertical woven elements of ‘Bower’ appear to be growing like vines. The architecture of this design also controls acoustics as the undulating shapes catch and absorb noise. ‘Bower’ Armchair and Meeting Lounge also come with integrated high back for visual and acoustic privacy. Entirely modular, the ‘Bower’ range is designed for ease of assembling on-site in work places, taking into account weight restrictions and lift dimensions.
Just launched, Bower has already won the International Good Design Award for 2016.
ABOUT ADAM GOODRUM
Adam Goodrum is an acclaimed designer at the forefront of the growing Australian design community. A firm believer that every environment is defined by the objects within it, Goodrum designs with the philosophy that an object must therefore justify its existence – through its story and detailing. For this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality.
Drawing inspiration from his personal experiences and surrounding natural environment, there is a story behind all of Goodrum’s designs – from the refined joinery of the ‘Molloy’ range, inspired by the rare geography of the Molloy River, to the ‘Bower’ range that takes cues from the layered nests of the bowerbird. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the Idea Awards Editor’s Medal. He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini. Goodrum was also recently awarded “Best Australian Designer” at Den Fair in June 2016.
Please see image gallery on the right to view the new collection. Styled by Marsha Golemac and photographed by Brooke Holm.