Designfarm are very proud to introduce brand ecoBirdy to our collection.
ecoBirdy recycles discarded plastic toys and turns them into colourful, kid-sized design furniture that is comfortable to use and easy to clean.
ecoBirdy created a system that starts with the collection of old, unused plastic toys, passes through the recycling phase and ends with the design and production of pieces of furniture. The collection of kids’ furniture is entirely made of recycled plastic from European waste. Each step is based on social and environmental responsibility. An accompanying storybook and school-programme have been designed to introduce youngsters to the circular economy and inspire them to contribute to a more sustainable future.
ecoBirdy is officially recognised as a Certified B Corporation. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose. And ecoBirdy is extremely proud to be part of this community, driven by a global movement of people using business as a force of good ™.
Design awards
In 2018, during the first year after ecoBirdy’s launch their four-piece debut collection of kid-sized furniture, they’ve received five international design prizes in recognition of their work.
In Australia, the Good Design Award 2018 praised ecoBirdy for “its outstanding design and innovation” finding it “a simply wonderful design story, a project that will influence the prosperity of our world”. The 2019 German Design Award – one of the most prestigious design competitions in the world with the goal to discover, present and honour unique trends in design – named ecoBirdy as winner for the “excellent design” of chair Charlie. The Henry van de Velde Award, which is the most important Belgian design prize, announced ecoBirdy as winner of the category “Ecodesign”.
The design of Charlie Chair
Charlie the chair is undoubtedly an iconic ecoBirdy product, as the most award-winning children’s chair on the market. It has received multiple awards based on its intentional design and innovative performance.
Although Charlie has been defined by others as a good designer chair, the biggest honour it has received is from parents who have said it is their best purchase ever.