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AUTHENTIC DESIGN ALLIANCE® promotes the value of investing in original furniture, lighting and designed-objects.

 

designFARM is an advocate for quality, original design and we are committed to supporting authentic design. With a focus on quality materials and exceptional craftsmanship at its core, Australian design has forged a solid reputation on the world stage.  We recognise the challenges faced by the Australian industry and have joined forces, alongside other like-minded businesses and professionals to support the Authentic Design Alliance.

Supporting the designers, creators, manufacturers, brands and distributors that make and sell original contemporary design the ADA® strive for counterfeit designs, replica and knock-off furniture to become illegal in Australia, in line with EU and UK laws.

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The ADA® is an advocate for improved Intellectual Property (IP) protection for the design sector, aiming for the word ‘replica’ to be eradicated. ‘Replica’ misleads consumers and unfairly leverages the creators name to sell fake design.

 

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The ADA® education program aims to shift cultural change in buyer behaviour to support the future growth of contemporary design industry n Australia – for both imported and locally created products.

 

6 FACTS ABOUT DESIGN THEFT

6 facts about Deisgn theft

 

Join us in our support for original design and become an ADA® member. Find out more via these links

authenticdesignalliance.org 

@authenticdesigns_aus

 

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